Ayera, founded by Didem Fatinoğlu,

Is set out with the desire to create comfortable and timeless elegance for brave and stylish women. Ayera aims to make creativity effortless for every woman, thanks to the harmony of each designed piece with one another.

Knowing that the secret to looking good comes primarily from feeling good, Ayera unifies textures that make you feel comfortable in designs with the energizing colors of nature.

Inspired by the motto of ‘signs louder than words’, the brand incorporates the elegant and universal language of signs and the meanings of symbols that touch our lives, shaping a new fashion approach in which all these come together.